Beyond Transactions: Reimagining Dadar Phool Market as an Olfactory Marker

Author: Tulsi Jilla
Site Location: Mumbai, Maharashtra
Institute: CTES College of Architecture
Advisor: Tanvee Joshi

Description

This thesis symbolizes the idea of taking the temporary essence of flowers (their beauty, fragrance, and rituals) and embedding them into a lasting identity through architectural interventions—reimaging Dadar Phoolmarket as a permanent symbol of culture, community, commerce, and sustainability.
It envisions the market as an ecosystem—where flower trading, environmental sustainability, and cultural exchange coexist—bringing together culture, commerce, and community in a seamless flow. Olfactory design plays a key role by enhancing the user experience through curated as smellscape within the market space, transforming the movement to the market. Waste management will evolve beyond mere disposal into flower recycling industries, producing commodities, fostering new economic activities within the market’s framework.
This thesis also proposes streetscape interventions to unify the market and its surroundings, creating a pedestrian-friendly public space that addresses congestion and enhances community interaction. By leveraging the market’s cultural roots and transforming it into a self-sustaining hub, the project aims to give Dadar a distinct identity, redefining the role of markets in urban environments. This reimagined space aims for the Phoolmarket to stand as a model of sustainable urban transformation, blending tradition with modern urban sensibilities and offering a solution to the challenges faced by public markets today.

Drawings

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2 thoughts on “Beyond Transactions: Reimagining Dadar Phool Market as an Olfactory Marker

  1. Is there any way to get access to the data collection, user mapping, surveys etc related to this thesis project?

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